Michael Ventura ~ Founder of SubRosa and Author of Applied Empathy
~ Current Series ~
100 Interviews with 100 Major Influencers
Hey listeners welcome back to the show. Today’s guest is Michael Ventura the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands—from Johnson & Johnson, Adobe, the TED Conference, Delta Airlines, and The Daily Show. Michael has served as a board member and adviser to various organizations, including the Burning Man Project, and the U.N.'s Tribal Link Foundation. He is also a visiting lecturer at Princeton University and the United States Military Academy at West Point. In addition to this Michael is the author of ‘Applied Empathy’.
Today on the show, we get behind the mind of Michael and creating Sub Rosa, and how they implement design practice and strategies for companies around the world. Part of the culture in Sub Rosa and all of Michael’s companies is the idea of Applied Empathy. Throughout the show we get to chat with Michael on how using ‘applied empathy’ can make a massive change in your business.
02:20: Who is Michael Ventura?
05:48: The Importance of Design
08:50: Succeeding in Many Different Businesses at Once
12:30: Empathy vs. Being Nice
16:38: Applied Empathy vs. Cognitive Empathy vs. Effective Empathy vs. Somatic Empathy
20:03: The Process of Applied Empathy
24:38: Training the Younger Generation on Empathy
28:53: How to Train Yourself or Others on Empathy
37:28: When Empathy Becomes Second Nature
39:48: Michael on Influence