Barney Waters ~ CEO of K-Swiss Shoe Company
~ Current Series ~
100 Interviews with 100 Major Influencers
We are five podcasts into our new ‘100 Major Influencer’ series and I have to tell you I am really inspired by our guest today! Recently, I was introduced to the CEO of K-Swiss shoe and apparel company Barney Waters. Barney agreed to come on the show and I am very glad he did. Barney and K-Swiss are taking their marketing strategy to a completely different level that I have never seen before. They are focusing on making ‘the shoe’ for CEOs and entrepreneurs.
I have to be honest, at first, I was a bit taken back by the strategy, but after talking to Barney and learning more about their purpose and focus I am completely on board with what they are doing. In fact, during the show, I thought to myself a few times...I have to get me a pair of those shoes!. K-Swiss is using influencer marketing for new and young hip CEO’s and entrepreneurs to promote and they have even created a very unique partnership with the legendary Gary Vaynerchuk and Barney share exactly how that partnership and partnerships with other influencers were created and handled.
06:43: How did Barney Wind Up at K-Swiss
09:01: A Behind the Scenes Snapshot of the Sneaker World
12:43: The Peaks and Troughs of K-Swiss
15:59: Making K-Swiss the Show for the CEO and Entrepreneurial World
19:41: Picking Fights You Can Win in Business
21:31: Recognizing if You're in a Market You Can’t Win
24:55: K-Swiss’s Influencer Marketing and Establishing a Partnership w/ Gary Vaynerchuk
28:17: Sending a Freezing Cold Email to Gary V and Having Success
29:29: Creating Partnerships w/ High-Profile Partnerships
36:29: Barney on Authenticity & Transparency
Social Media: @barneywaters