Ron Lynch ~ GoPro Marketing Genius & Founder of Big Baby Agency
~ Current Series ~
100 Interviews with 100 Major Influencers
Listeners welcome back to the show and we are launching our first episode of the 100 Major Influencer series and do we have a special treat for you! Ron Lynch is the marketing genius that helped take GoPro from $600,000 to over $600,000,000 by using video techniques to engage, enroll and sell. Ron chats with us and shares some of his favorite video marketing tips, how Hollywood played a role helping Ron get his start, some fundamental points successful marketing videos need and how to manage business and life as a major influencer.
02:25: Why Ron Loves Austin?
05:00: Who is Ron Lynch?
11:25: Big Baby Agency
13:00: Creating Successful Video Marketing
16:28: Where to Find Ideas for Successful Video Marketing
19:10: Formula for Creative Process to Create Video Marketing
24:28: Taking GoPro from $600k to $650 Million
30:00: Applying What Ron Learned Working w/ GoPro
35:13: Mixing Business Tactics with Values and Ethical Philosophy
41:30: The Way Media & Marketing Effects Reality
46:29: Balancing Influence
48:12: Ron’s Mentors