February 10, 2017 Ep.161 ~ The Sandwich Empire ~ A Rags to Riches Story with Ike Shehadeh
“My business plan was to feed myself, have gas in the car, and have the rent paid.” Ike Shehadeh
Today podcast listeners we are welcoming a good friend, Ike Shehadeh to the show. Ike is the founder of Ike’s Place, a sandwich shop that started in San Francisco and now has 36 locations all over the west coast of the U.S. Ike is a fellow bare-knuckle entrepreneur that started out with little to nothing and built his empire in a relatively short period of time using his mental game to create success. His story is quite inspirational and today we are going to dig into how he created this empire restaurant chain using expert marketing and showmanship.
“Every person that works the cash register at every Ike’s (sandwich shop) is way more important than me.” Ike Shehadeh
3:46: Ike’s Lowest Point as an Entrepreneur
33:33: Ike on Building a Brand
42:00: Ike on Running His Own Social Media Accounts
53:54: Ike’s Bottom to Top Philosophy on Business
Foundation on Branding
-Fans don’t actually care about you and your product. They care about what your product can do for them.
“Find out what your customers actually care about. Ninety-nine percent of the time it’s not you, it’s not your brand.” Ike Shehadeh
--Inform the audience where they can get ahold of you at.
“As I wanted to get back into business, I thought, what were the things that I wanted to do, coupled with the things that I new I could do.” Ike Shehadeh