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Most people will never get five minutes with someone who's built a billion-dollar company. The Business Method Podcast gives you dozens of them. Chris Reynolds sits down with billionaires, billion-dollar founders and high-level operators to uncover how the top 0.01% think, build, scale, and lead. With 600+ episodes since 2015, the show goes far beyond surface-level success stories, diving into the mental models, strategic decisions, failures, breakthroughs, and operating principles behind extraordinary companies and lives. Guests have included Jeff Hoffman, co-founder of Priceline; Drayton McLane, former owner of the Houston Astros and billionaire entrepreneur; Richard Koch, author of The 80/20 Principle; Monty Moran, former CEO of Chipotle; Geoffrey Kent, founder of Abercrombie & Kent; Janice Bryant Howroyd, founder of ActOne Group; Jason Fried, founder of Basecamp; Roland Frasier, investor and entrepreneur with 24+ exits; and other elite founders, investors, and operators.
Episodes
Jan 4, 2017
Jan 4, 2017
39 min
On this episode, we have Shanti Rubens on our show. In 2010, he decided that he no longer wanted to practice law in a traditional sense and started traveling while working remotely as an online lawyer. Shanti created products pertaining to law in Australia and figured out how to market them. He now runs LegalZebra.com.au which provides legal templates and advice. Shanti decided he wanted to create a passive business while traveling and has cracked the SEO code to make a Legal Zebra an evergreen passive business. He has done an outstanding job creating a product and business that is fully passive whether he works or not. Today, we will be talking to Shanti about how he made it happen. “It’s a hell of a lot more enjoyable when you do believe in your clients interests and they are doing good things in the world.” Shanti Rubens How Shanti Cracked the SEO Code: 14:14 Additional Tips and Tricks for SEO: 36:08 Honorable Mentions: Legal Zebra https://www.legalzebra.com.au/ SemRush https://www.semrush.com/ RubensLegal.com http://www.rubens.com.au/ WordPress.com DynamiteCircle.com Contact Info: https://www.legalzebra.com.au/
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