February 22, 2017 Ep.170 ~ Moving a 7-Figure Service Based Business to Productized Services ~ Ajay Paghdal

“The company is going to function, on how the leadership sets up the company to function.” Ajay Paghdal On this episode, we have Ajay Paghdal the co-founder of Outreach Momma and Youth Noise on the show. Ajay and his partner have built a 7-figure web development agency. He shares with us his story of building the service-based business into what it is today, and why they decided to move into productized services as a more scalable option. On the show, Ajay shares some great insight on building and warming a cold market, simplifying black, white and gray hat SEO, and business systemization for 6-figure and 7 figure businesses. Then we will wrap up the episode with leadership lessons from a 7-figure entrepreneur. “Overall I am a huge proponent on business systemization. I think working ‘on’ your business and not ‘in’ your business is very important.” Ajay Paghdal 04:20: Ajay on Cold Outreach 06:43: Value Propositions for Cold Funnels 09:54: SEO in 2017 10:37: How to Tell if Your Agency is Using Black Hat, Grey Hat, and White Hat SEO 15:35: Ajay on Market Automation 18:11: Business Systemization ~ 6-Figure vs 7-Figure Mentalities 25:15: Leadership Lessons from a 7-Figure Entrepreneur “Cold outreach is like that mythical creature you have to conquer in order to start scaling your agency.” Ajay Paghdal Honorable Mentions: ‘Built to Sell’ by John Warrillow http://www.goodreads.com/book/show/10075698-built-to-sell Productize Course with Brian Casle https://casjam.com/productize/ “Getting $0 to $10,000 a month was the hardest thing we had to do.” Ajay Paghdal Contact Info: ajay@outreachmama.com http://youthnoise.com/ http://www.outreachmama.com/ Twitter ajaypaghdal