February 22, 2017 Ep.170 ~ Moving a 7-Figure Service Based Business to Productized Services ~ Ajay Paghdal
“The company is going to function, on how the leadership sets up the company to function.” Ajay Paghdal
On this episode, we have Ajay Paghdal the co-founder of Outreach Momma and Youth Noise on the show. Ajay and his partner have built a 7-figure web development agency. He shares with us his story of building the service-based business into what it is today, and why they decided to move into productized services as a more scalable option.
On the show, Ajay shares some great insight on building and warming a cold market, simplifying black, white and gray hat SEO, and business systemization for 6-figure and 7 figure businesses. Then we will wrap up the episode with leadership lessons from a 7-figure entrepreneur.
“Overall I am a huge proponent on business systemization. I think working ‘on’ your business and not ‘in’ your business is very important.” Ajay Paghdal
04:20: Ajay on Cold Outreach
06:43: Value Propositions for Cold Funnels
09:54: SEO in 2017
10:37: How to Tell if Your Agency is Using Black Hat, Grey Hat, and White Hat SEO
15:35: Ajay on Market Automation
18:11: Business Systemization ~ 6-Figure vs 7-Figure Mentalities
25:15: Leadership Lessons from a 7-Figure Entrepreneur
“Cold outreach is like that mythical creature you have to conquer in order to start scaling your agency.” Ajay Paghdal
‘Built to Sell’ by John Warrillow
Productize Course with Brian Casle
“Getting $0 to $10,000 a month was the hardest thing we had to do.” Ajay Paghdal