Nir Eyal is an expert on the intersection of psychology, technology, and business. He is a graduate and also previously taught at Stanford. He is an active investor in many habit forming businesses and he co-founded and sold two tech companies. Nir was dubbed by ‘The MIT Technology Review’ as, “The Prophet of Habit Forming Technology'.” Nir is the author of two bestselling books, ‘Hooked’ where he wrote about how to build habit-forming products for the marketplace and ‘Indistractible: How to Control Your Attention and Choose Your Life’, which was named one of the Best Business & Leadership Books of the Year by Amazon & one of the Best Personal Development Books of the Year by Audible!

 

Nir is the manager of his solo-VC fund, Engagement Partners and invests in habit-forming products to improve users' lives. He has also invested in Eventbrite, Anchor.fm, Canva, Product Hunt, FocusMate and many more habit forming companies. 

 

Much of Nir’s career he worked in the video gaming and advertising industries where he learned and applied the techniques used to motivate and manipulare users. He now focuses on helping companies create behaviors that benefit their users while educating people on how to build healthful habits to improve their own lives. 

   04:05 Who is Nir Eyal & Why is He On the Show?

   05:35 The Combination of Technology, Psychology & Business

   09:20 Defining the Boundaries & Ethics of Controversial Opinions

   21:10 The Stages of Building Habit Forming Products & Services

   35:15 The Average Person Checks Their Phone 150 Times Per Day…Is That Healthy?

   47:10 Becoming More Aware of Our Useless Habits

   56:45 Getting Control of Your Email

1:05:30 Nir’s Daily Ritual & High-Performance Tips

Contact Info:

 

Website: https://www.nirandfar.com/

Nir's Book: http://geni.us/Indistractable

Nir's Schedule Maker: https://nirandfar.com/schedule-maker/

Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/

Nir's Distraction Guide: https://www.nirandfar.com/distractions/

Habits vs Routines Article: https://www.nirandfar.com/habits/

 

 

 

Subscribe to the Podcast:

 

Website: 

https://www.thebusinessmethod.com/nir-eyal

 

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More Episodes

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Ep.509 ~ Memory is Essential as an Entrepreneur - Here is How to Maximize It ~ Chester Santos, US Memory Champion

June 23, 2021

Chester Santos, is "The International Man of Memory", he is one of the world's foremost experts on memory training. Chester is the U.S. National Memory Champion.  He's helped thousands of people around the world to realize the benefits of an improved memory & a sharper mind. Chester has appeared in the NY Times, Wall Street Journal, San Francisco Chronicle, Washington Post, USA Today, PBS, & CNN. Chester has also spoken at Berkeley, Stanford, & Harvard universities, & at many Fortune 500 companies, including various other television, radio, and print media all over the world. 

 

To win the U.S. National Memory Championship, Chester had to memorize an unpublished poem, recall the names of 99 people whose photos were shown to him 15 minutes earlier, & remember a list of 20 numbers wide and 25 lines long. He can correctly name each person in an audience of 200 people after hearing their names just once, memorize an entire deck of cards in order in 90 seconds & perfectly recall all of the Kentucky Derby results since 1875! He has also memorized details about every single member of the 535-person United States Congress, including each Senator's and Congressperson's first name, last name, state, district number, assigned Congressional Committees, and special positions held within those committees. That totals over 4000 pieces of data.

 

On the show today we will learn how to unlock your mind's hidden power to easily remember names, facts/figures, presentations, processes/procedures, famous quotes, foreign languages, exam/training material, & much more. 

04:05 Who is Chester Santos?

13:25 Memorizing the 535 Members of Congress

16:00 Techniques to Improve Your Memory

20:40 How Chester Keeps His Brain & Memory Sharp

28:20 Three Principles to Massively Improve Your Memory

39:35 Applying Memorization Techniques for Business

53:45 Chester’s Peak Performance Habits for Memory & Brain Function

Contact Info:

 

Use the Code ‘Chris’ for a $200 Discount

https://www.memoryschool.net/

 

Chester on LinkedIn:

http://www.linkedin.com/in/chestersantos

 

Chester on Facebook:

http://www.facebook.com/ChesterSantosMemory

 

Chester on Twitter:

http://www.twitter.com/ChesterJSantos

 

YouTube:

http://youtu.be/XjaYuoCUs30

Subscribe to the Podcast:

 

 🎧 Website: 

https://www.thebusinessmethod.com/

 

🍏 Apple Podcasts: 

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💻 Google Podcasts: 

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🎙Spotify: 

http://bit.ly/SpotifyTheBusinessMethod

Follow Chris Reynolds on Social Media:

 

Instagram: @chrisreynoldslive 

Facebook: @chrisreynoldslive 

YouTube: @chrisreynoldslive

HP#50 ~ Tips to Manage Influence From a Billion Dollar Woman ~Janet Byrant Howroyd

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HP#49 ~ 20,000 Years of Tech Growth in the Next 81 Years ~ Steven Kotler

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Ep.508 ~ Becoming an Advisor to the World’s Most Successful Entrepreneurs ~ Mike Koenigs

June 16, 2021

Mike Koenigs is a serial entrepreneur, the author of 13 books, and an influencer that has earned over $50 Million online. He is a close friend of Tony Robbins consulted and advised for Dave Asprey, JJ Virgin, Richard Dreyfus, John Assaraf, Tim Ferriss, Jordan Belfort, Dan Kennedy, Darren Hardy, & Phil Town to name a few. He taught himself computer programming at the ripe old age of 14, and started advising/consulting at 16 years old! Mike runs a podcast w/ Dan Sullivan called Capability Amplifier and he raised $2.4 Million for the Just Like My Child Foundation & the Girl Power Project.

04:15 Who is Mike Koenigs?

07:45 The One Word Offer

21:50 How Get Paid, Get Laid, Live Forever Relates to Branding & Buyers Decisions

27:15 Building a Network Filled w/ Business & Celebrity Giants

38:40 Skills Mike Used to Build a World-Class Network & Reputation

52:50 Being an Introvert is Bullshit

58:30 Double Your Sales in 72 Hours

 

Contact Info:

 

Email: MikeKoenigs@gmail.com

https://www.mikekoenigs.com/

Mike on YouTube: https://www.youtube.com/user/KoenigsMike/videos

GoMoneyPhone.com

Capability Amplifier Podcast w/ Mike Koenigs & Dan Sullivan

Subscribe to the Podcast:

 

Website: 

https://www.thebusinessmethod.com/mike-koenigs

 

Apple Podcasts: 

http://bit.ly/TheBusinessMethod

 

Google Podcasts: 

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Spotify: 

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HP#48 ~ The Worst Investment Jim Rogers Ever Made

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HP#47 ~ The Real Purpose of Goal Setting ~ Hal Elrod

June 11, 2021

Ep.507 ~ Brain Focus 2.0 - Different Brains Need Different Music for Peak Performance ~ Will Henshall

June 9, 2021

We have an absolutely fascinating guest on today's show. His name is Will Hentschel. He is the founder of Focus@Will. Focus@Will is a music productivity company that features music that is scientifically optimized for different types of personalities and brains. Now, something really interesting about Will, Will was in a 90’s band that became very famous. The name of the band is London Beat, they have five big hits, and if you ever heard the song “I've Been Thinking About You.” it is actually a creation and production of Will’s.

 

On the show we talk about  the different types of music that work really well for one brain versus the other brain. People that have ADD and ADHD, there is a certain type of music that helps you become very productive, which would annoy the heck out of the rest of us. For people that are more calm and relaxed or people that are kind of inbetween that stage of calm and relaxed and ADD there's different types of music that work really well for us. Some people are incredibly productive with meditative music. Some people need a bit higher intensity for their productivity music.  Will and I chat about the neuroscience and how the brain is functioning when different types of music are playing for different types of people in different situations.  

 

I had a list of notes to ask Will during this interview, I hardly even got to that list because everything was so fascinating throughout the interview. If you're into productivity, focus music, and getting shit done, check out the podcast!

   03:49  Who is Will Henshall?

   07:49  Why do our Brains Like & Then Dislike Music?

   13:59  The Key Ingredients that Makes Music Good Productivity Music

   24:09  What Type of Music is Good for ADHD vs. the Average Brain?

   28:04  How Entrepreneurs Focus During Chaos

   39:04  Why Meditation Music is Different for Everyone

   54:29  The Neuroscience of Music Changing the Brain-State

1:00:39  The Female Brain and Productivity Music Volume

1:06:04  Endogenous Attention vs. Exogenous Attention vs. Hypervigilance

1:09:19  Posture is Related to Typing Accuracy

1:12:59  How Einstein Got Into Flow-States

1:20:24  Will’s Daily Routine

Contact Info:

https://www.focusatwill.com/

will@focusatwill.com

Subscribe to the Podcast:

 

Website: 

https://www.thebusinessmethod.com/will-henshall

 

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HP#46 ~ Daily Meditation, Brain Training, Productivity & Breathwork ~ Steven Kotler

June 7, 2021

HP#45 ~ Addicted to Your Phone? Listen to this episode….

June 4, 2021

Ep.506 ~ Founders of Outback Steakhouse & Bolay Restaurants - The Father & Son Duo ~ Tim & Chris Gannon

June 2, 2021

Listeners. I have a treat for you today. We have, joining us on the podcast, Tim Gannon and Chris Gannon. Tim is one of the original co-founders of Outback Steakhouse. He's also the creator of The Blooming Onion, which is Outback's most popular appetizer that has sold over a billion dollars in product, and Tim is on the show today with his son, Chris Gannon. 

 

Chris is the co-founder of Bolay Restaurants, one of the hottest new, fast-casual dining restaurants in Florida. They have 19 locations now, and are focused on rapid growth over the next 5 years. It's fascinating to listen to the father & son duo of these restapreneurs on the podcast and talk about this legacy that Tim has built for himself and his family, and how in many ways, Chris is following in the footsteps of Tim. We discuss the lessons that they have learned throughout their lives as entrepreneurs and the legacy that Chris is continuing to pursue.

 

It's a fascinating story of the father and son entrepreneurial duo!

05:26: Tim & Chris Gannon Intro

07:40: Starting Outback Steakhouse in 1988

10:20: Selling a Saddle to Start Outback

20:30: Playing Polo as a Business Network

22:55: Transferring Success From Father to Sun

32:30: Co-Founder of Outback on Going Public Three Times

45:20: Getting the Boundaries of Business Ethics Pushed

50:30: Chris Gannon’s High-Performance Tips

51:40: Tim Gannon’s High-Performance Tips

Contact Info:

 

https://bolay.com/

Subscribe to the Podcast:

 

Website: 

https://www.thebusinessmethod.com/outback-and-bolay

 

Apple Podcasts: 

http://bit.ly/TheBusinessMethod

 

Google Podcasts: 

http://bit.ly/TheBusinessMethodGooglePodcasts

 

Spotify: 

http://bit.ly/SpotifyTheBusinessMethod