The Business Method
Ep.425 ~ Leadership & Influence from Lt. General Honoré

Ep.425 ~ Leadership & Influence from Lt. General Honoré

October 30, 2019

Lt. General Honore ~ Author of Don't Get Stuck On Stupid

~ Current Series ~
100 Interviews with 100 Major Influencers

 

“The only difference between charcoal and diamonds are heat and pressure.”  Lt. General Honore

Hey listeners welcome to the show today! We’ve got a special guest for you. By chance I was speaking with an old friend. I had been looking for some high ranking military professionals to come on the show for some time and I’m excited to introduce today’s guest.

 

Lt. General Honore is a retired lieutenant general who served as the 33rd commanding general of the US. First Army at Ft. Gellem, Georgia. He is best known for serving as commander of Joint Task Force Katrina Gulf Coast and as the 2nd Infantry Division’s commander while stationed in South Korea. 

 

Prior to his command of Joint Task Force-Katrina – leading the Department of Defense response to Hurricanes Katrina and Rita in Alabama, Mississippi, and Louisiana – General Honoré served in a variety of command and staff positions which focused on Defense Support to Civil Authorities and Homeland Defense.

For four of the past six hurricane seasons, he supported the Department of Defense planning and response for Hurricanes Floyd in 1999; Lilli and Isidore in 2002 (both hit the Gulf Coast); Isabel in 2003; and Charley, Frances, Ivan and Jeanne in 2004.

General Honoré also planned and supported the United States military response to the devastating flooding which swept Venezuela 1999 and Mozambique in 2000. As Vice Director for Operations, he led the Defense Department’s planning and preparation for the anticipated Y2K Millennium anomaly. He planned and oversaw the military response to the Space Shuttle Columbia Tragedy and the DC Sniper Shootings. His lists of medals and awards are literally too many to mention, but they easily fill up a page. 

Today, on the show we dive into the General’s story over the past 40 years and how he handles disastrous situations, decision making and clear thinking. He started out attending segregated schools in rural Louisiana with a dozen siblings to become the man that handled disasters and hurricane damage relief all over the world.

I’m excited to get this show to you guys and hope you enjoy General Honore’s story as much as I did. 

    2:06: Who is General Honore?

    7:37: General Honore’s Childhood in Louisiana

   11:32: The General on Attending Segregated Schools

   15:55: The General’s Military Career

   21:18: The General on Overcoming Challenges

   30:08: The General on Leading The Joint Task Force Katrina

   42:03: The General’s 3 Essential Leadership Lessons

   50:28: The General’s Routine

   55:57: The General on Self-Perception

1:03:20: The General on Climate Change

1:15:14: The General’s Favorite Books

1:24:25: Where to find General Honore?

 

Contact Info:

 

http://generalhonore.com/

Ep.424 ~ Roasting The Entrepreneur Life ~ JP Sears

Ep.424 ~ Roasting The Entrepreneur Life ~ JP Sears

October 23, 2019

JP Sears ~ Author of How To Be Ultra Spiritual

~ Current Series ~
100 Interviews with 100 Major Influencers

 

“I think that the best form of spirituality is the religion called ‘Entrepreneurship,” JP Sears

 

On today's episode, we are welcoming the ultra-spiritual life coach JP Sears to the show. JP has been called the honey badger of the spiritual kingdom and is the creator of the popular YouTube channel ‘Awaken with JP.’ Not only that, JP is a spiritual guru, international teacher emotional healing coach, entrepreneur, and the author of his new book ‘How to be Ultra Spiritual.”

I wanted to bring JP on the Podcast after seeing his video ‘The Entrepreneur Life’. In JP’s terms “The entrepreneur life is a hard life of hustle, scaling, creating apps, starting startups, telling people that you're hustling, and pretending to be a billionaire. It's a lot of hard work, but it's a glorious life where you're a rock star of the business world who does things on your terms.”

I personally couldn’t agree more, so here to talk about his new book and ‘The Entrepreneur Life’ is the honey badger of the spiritual kingdom, JP Sears!

“The only thing better than our listeners hustling, is them watching us hustle. Why? Because we can’t monetize their hustle, we can monetize our hustle through them watching our hustling.” JP Sears

03:37: JP’s Tips On How Entrepreneurs Can Become More Spiritual

16:52: JP On How to Monetize the Hustle

18:15: JP On Tech Being the One True Industry

22:49: JP’s Gary Vaynerchuk Impression

26:24: JP’s Steps on Spiritual Superiority From His New Book

29:55: How to Create the Four Hour Spiritual Week

32:51: The Anti-Spiritual Entrepreneur

“If you’re not scaling something, then get the hell out of my life. Why are you wasting my time?” JP Sears

Honorable Mentions:

'The Entrepreneur Life' Video

‘How to be Ultra Spiritual’ by JP Sears

Gary Vaynerchuk

Elon Musk

Steve Jobs

Richard Branson

Tim Ferriss

~JP has some other great videos that can apply to the entrepreneurs out there~

Pursuing Your Passion vs. Accepting What Is

How to Deal with Rejection

Balancing Work and Family Life

Becoming Successful on YouTube

The Four Hour Spiritual Week

Self Discipline - Is it Helping or Harming You?

The Dark Side of Goal Setting

How to Be a Life Coach

“The best way to become a leader is to get your followers, to follow you.” JP Sears

Contact Info:

Pick up JP’s book now for free with a mandatory donation: How to Be Ultra Spiritual

Landing Page: howtobeultraspiritual.com/

Social Media Links

www.facebook.com/AwakenWithJP

www.youtube.com/AwakenWithJP

www.Instagram.com/AwakenWithJP

www.twitter.com/AwakenWithJP

SnapChat: AwakenWithJP

 

Ep.423 ~ She Has Taken Influence, PR & Personal Branding to the Top  ~ Cynthia Johnson

Ep.423 ~ She Has Taken Influence, PR & Personal Branding to the Top ~ Cynthia Johnson

October 16, 2019

Cynthia Johnson~ Co-Founder of Bell+Ivy

~ Current Series ~
100 Interviews with 100 Major Influencers

 

Cynthia Johnson is a global entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Bell+Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV.  Previously, Cynthia was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives. 

 

Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon. She has been involved in influencer and marketing campaigns for PayPal, HereMedia, Chevy’s, PETA, and several other leading brands.  

 

Cynthia was listed as top personal branding experts in 2017 by Entrepreneurtop 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by GuardianShe is a contributing columnist to Entrepreneur, and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications. 

 

Throughout the show we delve into influence and PR with Cynthia on how she handles the clients her company works with. She has a really unique take on building your personal brand and only working with people that can truly backup what they claim they can do. She walks us through her process of building a person or company's influence and PR and it is a process that any of us can benefit from when getting our brands more visibility! She also has a massive 1.7 million followers on Twitter and we get to find out how she made that happen too!

 

 

01:52: Who is Cynthia Johnson?

09:25: How Cynthia Got Into PR

17:22: How Cynthia Selects Her Clients

19:25: How To Get Press as a Young Company

20:44: Cynthia on Forming Opinions and Handling Backlash

29:32: How To “Tie Yourself To The Top”

34:08: Cynthia’s Tips on Growing Twitter Following

35:45: Cynthia on Goal Setting

46:21: Platform: The Art & Science of Personal Branding

47:13: The Importance of Knowing Your Why

48:33: Managing Your ROI on Events & Conferences

51:15: Cynthia on Building Your Personal Brand

53:38: Cynthia’s Tips To Grow Your Influence

56:05: Where to Find Cynthia

Contact Info:

cynthia@cynthialive.com

https://www.bellivy.com/

https://www.cynthialive.com/

https://twitter.com/CynthiaLIVE

PicMonkey Discount: https://www.picmonkey.com/blog/cynthialive

Ep.422 ~ One of the Most Powerful People in Media You’ve Never Met ~ John Hall

Ep.422 ~ One of the Most Powerful People in Media You’ve Never Met ~ John Hall

October 9, 2019

John Hall~ Founder Influencer & Co

~ Current Series ~
100 Interviews with 100 Major Influencers

 

As we dive down this rabbit hole of influence we have noticed there's a couple different types of influencers that are out there. There is the influencer that everybody knows. This influencer is the one that everybody sees. The influencer that has a massive public image, you see them all over Instagram, Twitter, the media, Facebook, LinkedIn, and YouTube. These influencers are what you could call Spotlight Influencers. Then you have another type of influencer that isn’t so much in the spotlight. This influencer is a more of an underground influencer. These are people that have significant influence but decide to stay under the radar just a little bit. They still have their personal brands, they still get into media sources, but they are not the typical faces you might see when you think of ‘influencers’

Today’s guest is a master at the second type of influence. John Hall has been called by Inc. magazine as “one of the most powerful people in media that you have never met!” He is Ernest and Young’s Entrepreneur of the Year in 2016, he has been recognized as one of  Business Journal’s Top 100 Visionaries. The company he co-founded was ranked #239 on the Inc. 500 and #72 on the Forbes list of the most promising companies in America.  There's an art and science to this type of influence and on the show today John shares with us some of his best secrets to maintaining this influence. 

We talk with John about how he developed the company Influence & Co, how it became the largest creator and distributor of expert content for major media outlets. We talk with John about building influence with his clients and some of the key takeaways that he learned from seven years of helping other businesses gain influence.

John has some core values as an influencer, and it really boils down to simple things such as personal relationships, how he gauges every single personal acquaintance, and how he decides whether he's going to continue that personal relationship or let it go. Towards the end of the show we chat about two of his really awesome articles that I enjoyed reading, Perception of Influence vs. Actual Influence and how you can use both of those to grow your brand, as well as 7 Tips for Seeking Out and Seducing the Best Influencers to Love Your Brand..

 

 

     02:43: Who is John Hall?

     10:38: John on His Entrepreneurial Journey

     13:30: John on Influence

     15:41: John on Managing Your Ego

     17:29: The Story Behind Influence & Co.

     19:41: How John Obtained the Calendar.com Domain

     22:18: John on How To Maintain Relationships

     27:18: The Mission of Calendar.com

     34:46: John on How He Uses His Influence to Grow Calendar.com

     37:51: How To Get Started Pitching Your Writing To Major Platforms

     40:56: Perception of Influence vs. Actual Influence

     45:25: How To Identify Fake Influencers

     48:09: John’s Favorite Influencers

     53:05: How To Keep A Low Profile As An Influencer

     57:05: John on Choosing Influence Over Money

01:01:50: John’s Favorite Conferences

01:03:27: A Sneak Peek into John's Book, "Top of Mind"

01:05:21: John on The Future of Influencer Marketing

Contact Info:

 

http://www.johnhallspeaking.com/

https://marketinginsidergroup.com/strategy/12-keynote-sales-speakers-you-shouldnt-miss/

https://twitter.com/InfluenceandCo

https://twitter.com/johnhall

https://www.influenceandco.com/

https://www.inc.com/author/john-hall?cid=landermore

John on Forbes: https://www.forbes.com/sites/johnhall/#28a7d6253845

Perception of Influence vs. Actual Influence: https://www.inc.com/john-hall/the-perception-of-influence-vs-actual-influence.html

7 Tips for Seeking Out and Seducing the Best Influencers for Your Brand

https://www.inc.com/john-hall/7-tips-for-seeking-out-and-seducing-the-best-influencers-to-love-your-brand.html

Calender.com: https://www.calendar.com/

Ep.421 ~ Largest Controlled Psychedelic Study in the World ~ Dr. David Rabin

Ep.421 ~ Largest Controlled Psychedelic Study in the World ~ Dr. David Rabin

October 2, 2019

Dr. David Rabin ~ Co-Founder of Apollo Neuroscience

~ Current Series ~

100 Interviews with 100 Major Influencers

 

 

Currently, the psychedelic industry is on the leading edge of helping people with trauma, psychological problems, PTSD, chronic distress, illnesses, empathy and many other issues related to the mind, body, thought process and emotions. People are finding that these substances when used in low doses in a controlled manner prescribed by the right person are having an astounding effect on healing people and these studies are coming from legitimate professionals, doctors and scientists that are also astounded by what they are finding. 

 

Today on the show, we have the doctor/scientist that is currently working on the largest controlled study for psychedelic substances in the world. His name, Dr. David Rabin. Dr. Rabin is a board-certified psychiatrist, neuroscientist, and inventor, and has been studying the impact of chronic stress in humans for more than 10 years. He has specifically focused his research on the clinical translation of non-invasive therapies that improve mood, focus, sleep, and quality of life in treatment-resistant illnesses. Dr. Rabin has six patent applications pending and many more on the way. Dr. Rabin or Dave received his MD in medicine and a PhD in neuroscience from Albany Medical College and trained in psychiatry at Western Psychiatric Institute & Clinic at the University of Pittsburgh Medical Center.

 

Throughout the show, we discuss with Dave the benefits that science is finding with these substances and the healing effects they deliver. We chat about the many ways that people are healing themselves where traditional therapy and medicine have failed them, how trauma can actually alter the structure of the person’s DNA and then can be passed down up to four generations. And, we discuss the future of these therapies and medicines and how his business ApolloNeuro is using wearable technologies to help people become the best versions of themselves. On top of that, Dave and ApolloNeuro are offering a 45% discount for their products. 

    02:19: Who is David Rabin?

    05:48: The Largest Controlled Psychedelics Study in the World

    14:55: The Side Effects of Psychedelics

    20:25: How Trauma Can Be Passed Through DNA

    25:19: How Trauma Alters DNA

    37:49: Testing The Effects of Psychedelics on Users

    50:47: Which is More Effective: Meditation vs Psychedelics

    54:51: The Science Behind ApolloNeuro 

 1:01:03: Dave on the Future of Neuro Technology

 1:07:03: Dave’s Routine to Maintain High Productivity

 1:12:55: Where to Find Dave Rabin 

Contact Info:

 

https://apolloneuro.com/

 

Promo: 

ApolloNeuro is offering 45% off services for their new launch at https://shop.apolloneuro.com/