The Business Method
Ep.394 ~ Influencer Marketing and 1,000,000 Instagram Followers ~ Adi Arezzini

Ep.394 ~ Influencer Marketing and 1,000,000 Instagram Followers ~ Adi Arezzini

March 27, 2019

Adi Arezzini~ Founder of TeaMi Blends

~ Current Series ~
100 Interviews with 100 Major Influencers

Hey listeners welcome to The Business Method Podcast. I am your host Chris Reynolds and we are currently interviewing 100 major influences on our show with my co-host Noah Laith to get behind the minds, the tools and the methods it takes to build major influence in business and handling it in a positive way.

Today on the show, the founder and CEO of TeaMi Blends, Adi Arezzini is joining us to talk business and influence.  Adi started this company from her mother's bedroom and has grown TeaMi to a multi-million dollar brand. One of the ways she did it was influencer marketing.  Currently, Adi and her team work with 1500 influencers a month and have grown their Instagram follow up to nearly 1,000,000 followers.

Throughout the interview, Adi shares with us how she grew her following using influencer marketing, how she managed the massive growth and how her and the TeaMi team manage working with so many influencers.  We also chat with her about health today, and how her own challenges with gut health and digestion has inspired her to help millions around the world with their own health.

02:48: Adi on Balancing Health, Work, & Lifestyle

05:33: Staying Productive on Days w/ Less Sleep

07:23: Who is Adi Arezzini and Gut Health

13:33: Understanding Detoxing

15:58: Educating Your Followers/Potential Clients

17:33: Toxins in Your Body

21:18: Simple Communication for Marketing & Growing an Audience

24:03: Managing a Multi-Million Dollar Brand

26:33: Finding People on the Same Mission as You

28:53: Adi’s Best Practices for Connecting w/ Influencers

34:53: 1,000,000 Followers on Instagram

41:28: Being a Mentor for Her Employees

45:08: Having the Hard Conversations w/ Your Team

51:23: The Future of the Health Industry

 

Contact Info:

 

https://www.teamiblends.com/

adi@teamiblends.com

Instagram: https://www.instagram.com/teamiblends/

Facebook: https://www.facebook.com/teamiblends

Pinterest: https://www.pinterest.com/Teamiblends/

Ep.393 ~ Influence & Empathy ~ Michael Ventura

Ep.393 ~ Influence & Empathy ~ Michael Ventura

March 20, 2019

Michael Ventura ~ Founder of SubRosa and Author of Applied Empathy

~ Current Series ~
100 Interviews with 100 Major Influencers

 

Hey listeners welcome back to the show. Today’s guest is Michael Ventura the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands—from Johnson & Johnson, Adobe, the TED Conference, Delta Airlines, and The Daily Show. Michael has served as a board member and adviser to various organizations, including the Burning Man Project, and the U.N.'s Tribal Link Foundation. He is also a visiting lecturer at Princeton University and the United States Military Academy at West Point. In addition to this Michael is the author of ‘Applied Empathy’.  

Today on the show, we get behind the mind of Michael and creating Sub Rosa, and how they implement design practice and strategies for companies around the world. Part of the culture in Sub Rosa and all of Michael’s companies is the idea of Applied Empathy. Throughout the show we get to chat with Michael on how using ‘applied empathy’ can make a massive change in your business.

02:20: Who is Michael Ventura?

05:48: The Importance of Design

08:50: Succeeding in Many Different Businesses at Once

12:30: Empathy vs. Being Nice

16:38: Applied Empathy vs. Cognitive Empathy vs. Effective Empathy vs. Somatic Empathy

20:03: The Process of Applied Empathy

24:38: Training the Younger Generation on Empathy

28:53: How to Train Yourself or Others on Empathy

37:28: When Empathy Becomes Second Nature

39:48: Michael on Influence

Contact Info:

https://appliedempathy.com/

Ep.392 ~ The First African-American Woman to Found a Billion Dollar Company, The 39th Richest Self-Made Woman ~ Janice Bryant Howroyd

Ep.392 ~ The First African-American Woman to Found a Billion Dollar Company, The 39th Richest Self-Made Woman ~ Janice Bryant Howroyd

March 13, 2019

Janice Bryant Howroyd ~ Founder of ActOne Group

~ Current Series ~
100 Interviews with 100 Major Influencers

 

I love incredibly successful people that still have the down-to-earth human touch. It is incredibly enjoyable to talk with them and understand why they are who they are.  Today’s guest is one of those people and yet so much more. Janice Bryant Howroyd is the founder The ActOne Group and she is the very first African-American female to found a billion dollar company, and yes you heard me right, a billion dollar company.  

What is even more impressive about Janice is that speaking with her was like talking with an old friend. She is incredibly relatable and really a caring and authentic human being.

During the interview I noticed this and really wanted to get behind her story and what made her the amazing individual and entrepreneur she is today. We chat about her upbringing as an African-American in a extremely racial environment with a family with 11 children. We chat about he life philosophy, her habits and what she vales. We chat about how she maintains personal relationships while running a billion dollar company, the challenges of being a female entrepreneur, how us humans like to operate in tribes and some of her favorite books she recommends even though she has a 6000+ book library.  

At the end of the podcast, we ask Janice about her philosophy on influence in today’s world and how she handles it responsibility.  

 

“Success is the progressive realization of a worthy ideal!” JBH

 

04:11: Who is Janice Bryant Howroyd?

08:22: Growing Up in a Harsh Environment w/ a Rich Family Culture

16:02: Janice’s Definition of Success

16:55: Maintaining Personal Relationships While Running a Business

25:55: Janice’s Advice for Entrepreneurs and the Sexes

29:05: Equality Opportunity Progress

33:30: Humans Operating in Tribes

35:55: Janice’s Recommended Books

43:45: Janice on Influence and the ‘If’ poem

 

If you can keep your head when all about you   

Are losing theirs and blaming it on you,   

If you can trust yourself when all men doubt you,

But make allowance for their doubting too;   

If you can wait and not be tired by waiting,

Or being lied about, don’t deal in lies,

Or being hated, don’t give way to hating,

And yet don’t look too good, nor talk too wise: 

If you can dream—and not make dreams your master;   

If you can think—and not make thoughts your aim;   

If you can meet with Triumph and Disaster

And treat those two impostors just the same;   

If you can bear to hear the truth you’ve spoken

Twisted by knaves to make a trap for fools,

Or watch the things you gave your life to, broken,

And stoop and build ’em up with worn-out tools:

If you can make one heap of all your winnings

And risk it on one turn of pitch-and-toss,

And lose, and start again at your beginnings

And never breathe a word about your loss;

If you can force your heart and nerve and sinew

To serve your turn long after they are gone,   

And so hold on when there is nothing in you

Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,   

Or walk with Kings—nor lose the common touch,

If neither foes nor loving friends can hurt you,

If all men count with you, but none too much;

If you can fill the unforgiving minute

With sixty seconds’ worth of distance run,   

Yours is the Earth and everything that’s in it,   

And—which is more—you’ll be a Man/Woman, my son/daughter!

 

Contact Info:

http://askjbh.com/

Instagram: https://www.instagram.com/jbryanthowroyd/

LinkedIn: https://www.linkedin.com/in/janicebryanthowroyd/

Facebook: https://www.facebook.com/JaniceBryantHowroyd/

Twitter: https://twitter.com/jbryanthowroyd

 

Ep.391 ~ Creating Collaboration in the World From the Founder of CouchSurfing ~ Casey Fenton

Ep.391 ~ Creating Collaboration in the World From the Founder of CouchSurfing ~ Casey Fenton

March 6, 2019

Casey Fenton ~ Founder of CouchSurfing and Upstock

~ Current Series ~
100 Interviews with 100 Major Influencers

 

Imagine being a young man hacking the University of Iceland’s directory to meet new people and trying to find a couch to crash on for a free place to stay.  Then turning that concept into a 20 million person platform that changed the way people travel. Casey Fenton is that young man and the platform he built is called Couch Surfing.  

Casey joins us on the podcast today for a really exciting chat. These days Casey has built a new business called Upstock that is modernizing an antiquated stock option system that allows team members and employees to earn equity instantly without an undue cash burden on the company. He got this idea from his days at CouchSurfing when he didn’t have the ability to give his team and employees a shared part of the company. This frustrated him and it created a passion that started Upstock and the drive to help businesses help themselves.

We dive into Casey’s passion about Upstock today but also chat about the book on human egos that Casey is writing. He has another mission to help people understand their egos better and how we can use them for good. Of course, we also discuss about the Couch Surfing story and how it led Casey on a wild ride of world travel, startups, venture capitalists, challenges with the US taxation system, helping business grow and changing the way people travel all around the world.

 

04:19: Climbing the Great Pyramids

08:46: Casey on His New Business Upstock

17:50: Examples of Sharing Equity w/ Team Members

23:16: Casey on Gamifying Business

26:06: Ideas on Gamifying for Entrepreneurs Today

31:46: Ego Hacking

45:01: The First Couch That Casey Surfed On

48:47: Number One Lesson from CouchSurfing

51:32: Other Lessons from CouchSurfing

55:31: Casey on Influence

 

Contact Info:

https://upstock.io/

http://www.caseyfenton.com/

http://bit.ly/egohack